SELF COMPLETION RESOURCE MANUALS:
If you are unable to attend a 'live' workshop, we offer our course material in a self completion workbook format. To order simply click on the link. You can pay by credit / debit card or Paypal transfer.
1. 'HOW (not) TO MAKE AN EXHIBITION OF YOURSELF' - a 49 page step by step guide to taking part in an exhibition with loads of helpful hints and tips. The manuals are designed to enable notes to be written on the left hand pages relevant to the information printed on the right hand pages. £15 (inc. P&P)
The workbook covers the following areas:
1. The advantages / disadvantages of taking part in a trade show
2. Identifying the Corporate (business) objectives – to establish a plan of action BEFORE setting up the stand
3. Identifying personal objectives
4. Knowing your product / services key benefit (what’s in it for them)
5. Selecting the target audience – who are you wishing to attract to your stand
6. PR prior to the exhibition – sending out information prior to the Show (and then after the Show)
7. How to attract visitors to your stand - features / giveaways etc (includes how to use giveaways to pre-qualify visitors)
8. How to collect visitor names and addresses (legally)
9. How to ‘staff’ an exhibition stand -including what to wear and how to stand
10. Presentation skills – how to ‘work’ the stand
11. Communication skills – including body language
12. The ‘selling ‘process – the key differences between ‘normal’ face to face selling and ‘exhibition’ selling.
CLICK BELOW TO ORDER YOUR 'TAKING PART IN A TRADE SHOW' WORKBOOK