 Be your own PR person - a one day certified course. Get a better return from your marketing
New course dates coming soon - or book your own in - house programme Sheffield / Doncaster / East Midlands
9.15 - 4.30pm
In this workshop,discover why PR can be up to THREE TIMES MORE EFFECTIVE* than advertising - if done right. In just one day, we will show you how to generate publicity at either no cost or low cost and how this can POSITIVELY affect your bottom line.
Please note: The workshop is written and delivered from a BUSINESS PROFITABILIY perspective as an integated marketing tool - and not from a simply media viewpoint.
 We will discover how to turn negatives into positives, selling your story via the media and learning how to produce a News Release (not Press Release – we’ll tell you why on the day) that creates attention and therefore achieves your objectives.
Every Organisation has a story to tell. The latest product, a major service improvement, a new member of staff, an innovative process. All waiting to be heard by your potential customers, your current customers and those who do not know about you - yet.
So how do you ensure that all these people hear about you without it breaking the Bank and is good PR simply about the number of press clippings achieved. And and what are the key benefits of PR? That's what this workshop is all about.
Effective Public Relations - the craft of creating a favourable impression of your Organisation is firstly about identifying the very people who can help you achieve this and secondly - how. PR is said to be one of the most effective no cost / low cost marketing tools available. It is said to be 3:1 more effective than advertising but only if done right. Some 'well meaniing' PR can have completely the opposite effect to that intended.
PR IS NOT LIKE A SUNDAY SUIT - READ ABOUT THE BENEFITS OF NO COST / LOW COST PUBLICITY - CLICK HERE
Course leader, David Watkins has spent the last 35 years at the sharp end of marketing, many of them working exclusively in PR. He has worked on behalf of well known High Street brands as well as helping small and medium sized busineses squeeze the most from their marketing budget.
This full day 'Be your own PR person' covers every aspect of obtaining maximum media exposure at the lowest cost. In just one day, you will:
 * Learn the 5 key stages to a successful PR campaign.
* Discover how to write and produce a News Release (not Press Release) that won't get binned - what to put in and what to leave out - we give you an easy to follow template.
Over 90% of information sent to the media is IGNORED. The main reason being a lack of relevancy and not understanding what the media are looking for. We show you how to ensure your message catches the moment.
* Find out how to apply the NIM test - before you send out any information
* Discover the value of 'opinion formers' and what part they play in your PR strategy
* Learn how to build a business reputation using low cost editorial marketing. The ultimate aim is to expand your News Release into a full blown editorial article. We explain how it's done.
* Know how to decide which media is the most appropriate for your message - we show you how to locate your media contacts
* Discover how social networking sites and on-line messaging can generate 'free' publicity. There are currently around 150 different social networking sites - we help you choose the ones that are appropriate for you
* Understand the importance of 'press' photographs. We explain (with examples) what editors are looking for from photographs. We also show you how to set up a Press room on your web site.
* Know the key features of UK copyright law. What you can say and can't and who owns the copyright of any material (including photographs) you produce.
* Explore all aspects of PR - from organising an event (or familiarity visit) to supporting a trade show or exhibition.
HERE ARE JUST SOME OF THE TOPICS COVERED IN THIS WORKSHOP
NEWS RELEASES
SPECIAL EVENTS / FUNCTIONS
GIMMICKS AND SP0NSORSHIP
GUEST SPEAKING
E-NEWSLETTERS AND BLOGGING
VIDEO / AUDIO
MEDIA CONTACTS
SETTING BUDGETS
 The TOTAL investment to discover how to BE YOUR OWN PR PERSON IS JUST £195* (NO VAT) per person (with discounts for 2 or more) and INCLUDES
* Strictly limited numbers to ensure personal tuition and support
* Specially produced 65+ page PRINTED Resource manual - in a loose leaf format (so you can keep it up to date with FREE printed handouts downloadable from our web site EXCLUSIVE to course participants) in a FREE binder worth £4.97
* FREE after – course support for as long as required. Not only do we give you a printed resource manual to take home but we also let you take the course tutor home after the course. Phone or e-mail him with any queries – no extra charge for this valuable service
* Attendance certificate for framing and as evidence for personal CPD
This desk based interactive seminar (with no embarrassing role play) is written and delivered by David Watkins who has 36 years continual experience in 'doing it' and 22 years helping others do it better.
Each participant receives a personal priority indicator prior to the course that ensures the course is tailored to their needs.
 To Pay by credit & debit card / Paypal transfer - click on the link at the bottom of the page
 To confirm your details, pay by any other method or request further information - click here
To phone our bookings line - 0114 288 5951
Please note, the all inclusive fee includes welcome coffee on arrival, two mid session break refreshments, light buffet lunch, all printed material and after - course helpline for as long as required (no time limit)
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