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The 3 most important words in advertising – advertising made easy
Learn the ‘tricks of the trade’ from someone with 35 years experience working in marketing and advertising. With a CIM diploma in communication advertising and marketing, David will show you how to produce cost effective advertising that really works. And he should know, having been involved with the marketing of a number of well know brands in all business sectors, as well as helping, over the past 22 years, many hundreds of businesses in re-assessing their current advertising.
Available as HALF DAY Introduction to advertising
Available as FULL DAY Advertising that Sells
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How to create low cost and no cost publicity for your business – including how to produce a News Release that won’t get binned
One of the most effective ways of promoting a business is PR – or so it seems. It can be hugely successful, at very low cost, or highly damaging, at very high cost. However, if done right, the benefits can be as much as 3:1 over advertising.
Available as HALF DAY How to produce a News Release
Available as FULL DAY Be your own PR person
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Marketing for Profit - 27 steps to marketing success
A fast paced and highly informative workshop devoted to discovering how the effective use of marketing can substantially improve the profitability of your business
Available as HALF DAY Introduction to Marketing
Available as FULL DAY Marketing for Profit
Available as 2-day Map your way to Marketing success
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Marketing on the Internet - the value of viral
Today, there is a myriad of opportunity for marketing your business. Undoubtedly, one of the most powerful is the Internet. That’s everything from a Company web site to full blown e-mail marketing campaigns. Join us on this workshop and discover how we can capitalise on the new technology in ways that are simply not possible with more traditional marketing. During the workshop you will cover:
§ Traditional marketing versus e-marketing
§ Developing relationship marketing – one to one personalisation
§ The value of permission marketing
§ The importance of mind share over market share
§ Turning browsers into buyers
§ How to produce an Internet marketing plan
§ What is viral marketing – and how does it work
Available as HALF DAY special request workshop
Available as a keynote presentation
How to make a powerful presentation - using the POPTA principle
Good presentations win and keep business. However, the fact remains that many presentations can create the opposite to that intended. This fast paced, highly informative seminar looks at the pitfalls of such a presentation and shows you in 3 easy steps how to structure and present a presentation that will have them saying ‘more’
Available as HALF DAY Introduction to presentation skills
Available as FULL DAY How to make a killer presentation
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How to avoid death by Powerpoint - the curse of Bill Gates
We have all sat through PowerPoint presentations that are scary – really scary, but for all the wrong reasons. Professional presenters call this ‘death by PowerPoint’
Available as HALF DAY Introduction to using PowerPoint
How to maximise taking part in a trade show or exhibition
A Trade Show or Exhibition can be very rewarding and profitable or a complete waste of time and expensive. They can be an effective method of promoting your business or a time consuming drain on limited resources
Available as HALF DAY Introduction to taking part in a trade show
Available as FULL DAY How (not) to make an exhibition of yourself
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Direct Mail that delivers – includes how to get a 30% better return simply by leaving something out
This workshop recognises that direct marketing is still the number one advertising medium for most business to business (B2B) promotion. During this highly factual (35 years in the business) and fully interactive seminar candidates will discover the many secrets of the trade, most of them highly guarded until now.
Available as HALF DAY Introduction to direct marketing
Available as FULL DAY Direct mail that delivers
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· Communication skills
· Dealing with difficult people
· Networking for success
· Excelling in selling – face to face
Click on the title to find out more
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