Phew what a scorcher. A summer season of business improvement courses from SENTA - delivered by David Watkins from Pink Elephant Training. If you are fledgling business (up to 3 years) based in Sheffield, you could be eligible to attend these courses for FREE (usual price is £105 per person). Check your eligibility with SENTA on (0114) 281 4621.
Marketing master-class - Putting the customer first
PLEASE NOTE: CHANGE OF TIME TO EVENING
Thursday 12 August
6.00pm - 9.00pm. Albion House
Focussing on the customer – 10 key reasons for putting the customer first
In this practical workshop – but without any embarrassing role play – we will discover:
• The 6 basic customer needs and how to satisfy them
• The 2 different types of service – and which one to exploit
• The importance of getting it right first time – every time
• The customer care pyramid – how to make a difference
• The cycle of service and how to define the ‘moments of truth’
By the end of the workshop you will:
• Know the difference between customer service and customer care
• Have a better understanding of customer behavioural styles
• Understand the importance of the 4 minute rule and the language we use to communicate with our customers (including body language)
You will benefit from attending this workshop if you want to influence customers to remain loyal to you. We will see examples from around the world (and round the corner) where simple changes to the way the Organisation treats customers has resulted in a substantial increase in profits.
In less than 3 hours you will learn how to turn ‘customer expected’ into ‘customer exceeded’ and how this directly affects our bottom line. This workshop is specifically written and produced for SENTA and is aimed at the smaller business employing fewer than 16 front line members of staff.
27 steps to successful marketing
Wednesday 25 August
6pm – 9pm. Albion House
This short interactive workshop will demonstrate (using case studies and examples) the power of marketing in the success of any business today.
During the session we will
• Define what we mean by marketing.
• Learn the difference between selling and marketing.
• Devise a system that helps us identify our customers and their needs.
• Understand the real value of a marketing plan and define marketing goals and objectives
The overall aim of the workshop is to help us produce or revise a marketing plan
The workshop – using a 27-point template – will cover:
• The marketing mix – the 5 P’s and S
• SWOT and PEST analysis
• Budgeting for promotional activity
• How to establish a pricing policy based on long term objectives, competitive price points, and short-term immediate gain
• The route to market
• Competitors – both direct and indirect
The art of effective communication – the influence of perception
Wednesday 15 September
6pm – 9pm. Albion House
In today’s fast paced, ever changing world, the art of effective communication is a vital skill in improving business relationships. During this highly interactive fast paced and entertaining (using case studies and examples) workshop we will:
• Show how a personal communication style affects other people’s perceptions
• Discover the four basic areas of consideration for effective communication
• Demonstrate the skills needed to be an effective communicator
• Identify the skills needed to become a better communicator
The key areas covered:
• Setting communication objectives – the use of supersize goals
• Selecting the right words to use
• How we communicate
• The use of questions
• The art of active listening
• The 3 different ways of receiving information
Marketing on the Internet – the value of viral (it doesn’t work – pass it on)
Wednesday 22 September
6pm – 9pm. Albion House
Today, there is a myriad of opportunity for marketing your business. Undoubtedly, one of the most powerful is the Internet. That’s everything from a Company web site to full blown e-mail marketing campaigns.
Join us on this workshop and discover how we can capitalise on the new technology in ways that are simply not possible with more traditional marketing.
During the workshop you will cover:
• Traditional marketing versus e-marketing
• Developing relationship marketing – one to one personalisation
• The value of permission marketing
• The importance of mind share over market share
• Turning browsers into buyers
• How to produce an Internet marketing plan
• What is viral marketing – and how does it work
You will also learn more about:
• The snowball effect
• Buzz marketing
• MGM – member gets member
• Six degrees of separation / The Oracle of Bacon
• The 3 stages of viral marketing
• Viral technology
• The Insanity test
Low cost / No cost publicity - How to produce a News Release that won’t get binned
Wednesday 29 September
6pm – 9pm. Albion House
One of the most effective ways of promoting a business is PR – or so it seems. It can be hugely successful, at very low cost, or highly damaging, at very high cost. However, if done right, the benefits can be as much as 3:1 over advertising.
In this workshop, we will consider how to manage the ‘public’ face of the business, looking at a whole host of ways of generating publicity at either no cost or low cost and the rationale behind positive communication and how this can be achieved.
We will discover how to turn negatives into positives, selling your story via the media and learn how to produce a News Release (not Press Release – we’ll tell you why on the day) that creates attention
* How to achieve ‘free’ publicity
* How to be your own PR person
* What to put in a news release that grabs attention
* How to lay out a news release – what to put in and what to leave out
* Useful media contacts to get you started
You can find out more and book your place by clicking here or phone (0114) 281 4621