Exhibition & Trade Show Courses
How (not) to make an exhibition of yourself – effective staffing a trade stand
Course code: BS0009
A Trade Show or Exhibition can be very rewarding and profitable or a complete waste of time and expensive. They can be an effective method of promoting your business or a time consuming drain on limited resources
The success of any promotional or selling activity (which is what an exhibition is) is largely determined prior to the event, rather than, as most people seem to think, at the event