Marketing Courses

Please take a look at all of our marketing courses below and select the course that best fits your needs;

Marketing for Profit
Course code: BS0014

How to develop cost effective advertising campaigns without having to bring in the 'experts' How to buy space cheaper and better.

27 Steps to successful marketing
Course code: BS0030

Advertising that sells
Course code: BS0016

How to develop cost effective advertising campaigns without having to bring in the 'experts' How to buy space cheaper and better.

3 most powerful words in advertising
Course code: BS0001

What to include in an advertisement and how to identify 'hot spots'. A guide to Ads that work and those that don't. 

Getting to grips with PR & The Media
Course code: BS0017

How to manage the 'public' side of the business, how to turn negatives into positives and how to establish a communications schedule. Includes event organisation, Press Briefings, Radio / TV techniques and Crisis Management.

How to produce a news release that won't get binned and other no/low cost publicity ideas
Course code: BS0013

Tricks of the Trade revealed. How to obtain media coverage using low cost methods.

Marketing on the internet - viral marketing
Course code: BS0004

Traditional marketing versus e-marketing
Developing relationship marketing – one to one personalisation
The value of permission marketing
The importance of mind share over market share
Turning browsers into buyers
How to produce an Internet marketing plan
What is viral marketing – and how does it work.

Direct Mail that delivers
Course code: BS0023  

This workshop recognises that direct mail is fast becoming the number one advertising medium. Revealing the many tricks of the trade - most of them highly guarded, until now. This very practical seminar offers a total package for producing a results beating direct mail campaign.