How to write a News Release that won't get binned - How to be your own
PR Person
New dates coming soon
9.15 - 12.30pm
Venue: Sheffield
One of the most effective ways of promoting a business is PR – or so it seems. It can be hugely successful, at very low cost, or highly damaging, at very high cost. However, if done right, the benefits - according to recent research* - can be as much as 3:1 over advertising
In this workshop, we will consider how to manage the ‘public’ face of the business, looking at a whole host of ways of generating publicity at either no cost or low cost and the rationale behind positive communication and how this can be achieved.
We will discover how to turn negatives into positives, selling your story via the media and learning how to produce a News Release (not Press Release – we’ll tell you why on the day) that creates attention and therefore achieves your objectives.
Find out how to generate 'postive' publicity and what to do if things don't go exactly to plan
In just over 3 hours
we will show you
* How to write and produce a News Release that won't get binned - what to put in and what to leave out - we give you an easy to follow template
* A host of hints and tips that professional PR practioners use to get their 'story' noticed
* How to build a business reputation using low cost editorial marketing
* How to decide which media is the most appropriate for your message - we show you how to locate your media contacts
* How to locate editorial features up to 12 months in advance
* Using social networking sites and on-line messaging to generate 'free' publicity. There are currently 150 different social networking sites - we help you choose the ones that are appropriate for you
Let us then show you how easy it is to turn your News Release into a full blown editorial feature -