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9.15 - 12.30pm

Venue: South Yorkshire

SPECIAL PRICE FOR ALL SOCIAL ENTERPRISES - ALMOST HALF PRICE

 
Marketing for Profit - 27 steps to marketing success

 

USUAL PRICE £99
 

BOOK YOUR PLACE NOW
FOR JUST £59

Is marketing a social enterprise any different to marketing any commercial Organisation? Since the 1960's the marketing concept - or the 4P's - has been fundamental in establishing many of our favourite brands and products.  

While it is true that many of today's brands have been around for many years, there is no doubt that aspects of marketing have played a major role in sustaining the brand in the 21st Century. So is marketing all about branding?   

Not quite. Certainly, the high visible activity such as advertising and PR would lead us to believe that marketing needs bucket loads of money to make any impact. Not so. There are many examples, especially in the growth market of social enterprise, where Organisations have harnessed the potential of marketing at very low cost.  

This short workshop is all about identifying how marketing principles can be successfully applied to non for profit Organisations. 

Offering 27 steps to success, this fast paced and highly informative workshop is devoted to discovering how the effective use of marketing can substantially improve the profitability of the social enterprise - thus futher enabling the vision and mission of the Organisation. 

In just over 3 hours, participants will learn:  

• How to undertake effective market research  

• How to identify the target customer and identify their needs  

• How to exploit and further develop the marketing mix - the four P's  

• What motivates people to buy?  

• The secret power of the product life cycle  

• More about marketing and what part it plays in the success of your Organisation 

Written and delivered by David Watkins. He has over 35 years continuous experience in marketing and works closely with Organisations from all sectors, helping them maximise their potential through marketing. He holds the CIM diploma in communication, advertising and marketing

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To phone our bookings line - 0114 288 5951 

Please note, the all inclusive fee includes welcome coffee on arrival, mid session break refreshments, all printed material and after - course helpline for as long as required (no time limit)